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Trust has to be earned

eubiona – organic care with history

“My personal goal is to integrate thinking about protecting the environment into all areas of our life and so to significantly put this into practice. We trust eubiona organic cosmetics for the special quality of using exclusively natural ingredients and note that all the ingredients are fully biodegradable. Moreover, the fact that our eubiona organic cosmetics are offered at a family-friendly price makes me and my team particularly proud”.
Ulrike Claus, Managing Director eubiona

The name eubiona comes from the Greek “eubios” which means “good”, “well”. eubiona is both short for "organic",“environmentally friendly” and “close to nature”. From the very beginning the name eubiona has also been linked with the major personal involvement of people, who first of all developed the retail company, then the products and, finally, the eubiona brand.

In 1982 the founder of the company Wolfgang Zähringer created a wholesale and mail order company for environmentally friendly products in Staufen in Breisgau.

Very quickly, the eubiona range was extended to organic food, environmentally friendly cleaning products, wooden toys, recycled paper and natural body and hair care products.

From 1988 Wilhelm Oberle and committed employees continued to manage the company with the eubiona cosmetics core range. These were natural body and hair care products that eubiona had manufactured according to its own formulations.

In 1996 the newly founded Pural Naturkost Vertriebs GmbH took over the exclusive distribution of the brand for the german market and entrusted retailers with their own field service and a significantly extended range of many wellknown specialised trade brands.

In 2001 the Claus-Pural group took over the trademark rights for eubiona products.

In 2006, after extensive development work, the relaunch of the eubiona brand was made with completely reworked formulations and attractive, brand-oriented packaging.

In 2009 eubiona organic cosmetics were given tri-lingual labels. With german, english and french wording the brand eubiona is now ready for the international market.

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